SEO is a popular topic at Salisbury Computer repairs with some of my customers owning small businesses in the Salisbury area. Most have websites although some are optimised for the search engines better than others.
When I bring up the subject of SEO I often get asked to take a look at their websites to make sure that the important on-page elements are OK.
Occasionally I'll find that the HTML page title is still reading 'Home Page' or that they have missed out the meta description tag. Problems like this are easily resolved as long as they are able to edit the site themselves.
The daft thing about search engine optimisation is that it's not the search engine that we're optimising, it's the websites owned by people who want to rank in the search engines..
Before hiring an SEO consultant
Before you make any decisions, think about what you expect an SEO consultant to do for you.
Are you simply going to tell them that you want to get your website to the top of Google?. Do you want then to simply build links to your website?. A lot of people seem to think that links are the answer but are they?.
I could probably find an overseas SEO company tomorrow who would build a couple of hundred links to your website. Your website may even rise a few places in the SERPs but how long would it stay there?.
All that I'm suggesting is that you find out what SEO consultants do before hiring one.
A brief explaination of SEO
SEO (search engine optimisation) is the process of modifying a website (or web page) to increase it's visibility within the organic search engine results pages.
In SEO terms, organic results are those that appear for their relevence to the keyword query terms as opposed to paid adverts such as pay per click (PPC).
There is no reason why you can't optimise your website for the search engines. As long as you know what the basic elements of SEO are then you can save yourself a whole lot of money.
I don't know what an SEO consultant in Salisbury would charge because I've never hired one, but I bet it's not cheap.
Salisbury Computer Repairs don't do SEO but if we did, I think we'd be rather good at it.
All is not lost though, why not take the time to learn how to optimise your own website with my guide to DIY SEO